Privacy Policy

Summary

Chelsea FC uses your personal data to allow you to use the features in our content, to administer your online and offline relationships with us, to manage the safety and security of our events and venues, to assess our engagement with our fans and offer them enhanced services and marketing, to comply with our legal obligations and to provide you with Chelsea products, services and other offerings. Some of this information will be provided by you, and others will be generated by Chelsea or provided by third parties.

Our websites may provide interactive features that engage with social media sites, such as Facebook, Instagram and X. If you use these features, these sites will send us personal data about you.

We use cookies and other tracking technologies to personalise content and advertising and to make our content function better. More details of this are set out in our cookie policy.

Where we rely on your consent, such as for some direct marketing purposes, or to place cookies, you can withdraw this consent at any time.

Our privacy policy sets out more details of this processing, including details of your data protection rights, including your right to object to certain processing.

INTRODUCTION

Chelsea FC Holdings Limited and our affiliated and associated companies (see section 12 ‘Which Chelsea FC entity is my controller?’ for more information) (together “Chelsea FC”, “we” or “us”) are committed to safeguarding your personal data and your data privacy rights.

For the purpose of the applicable data protection legislation (including the EU General Data Protection Regulation “GDPR”, the Data Protection Act 2018 and the UK GDPR), the controller for your personal data will depend on the way in which we interact with you. You can find out more on the specific Chelsea FC entity that is the controller for your processing later in this privacy policy (“Privacy Policy”)

This Privacy Policy applies in respect of the personal data we collect, use and process when you use our website www.chelseafc.com and any of its related sites (including The Shed and Junior Blues) or use any of our apps (the “Chelsea FC Sites”). It also applies to any personal data we collect in your interactions with Chelsea online and offline, including if you visit us at Stamford Bridge, purchase tickets to our games at other venues, enter our competitions, data we may handle if you or your employer supply or partner with Chelsea FC, data collected from applicants as part of job applications and the data we collect and use to send you direct marketing.

This Privacy Policy is not intended to apply to all Chelsea-connected processing. In particular, if you:

are a member of Chelsea FC staff please refer to the Chelsea FC staff privacy policy which has been made available to you;

are an academy player please refer to the academy players privacy policy which has been made available to you;

have made a purchase on https://www.chelseamegastore.com/ – Chelsea FC’s processing is described in this notice, but the processing of its joint controller Fanatics is described in the Fanatics privacy policy which is available here; or

have made a online booking at the Millennium & Copthorne Hotels at Chelsea Football Club – Chelsea FC does not operate this hotel, please refer to the Millennium & Copthorne Hotels privacy policy which is available here.

This Privacy Policy should be read alongside our website terms of use, which govern the use of the Chelsea FC Sites, available here and our cookies policy available here.

This Privacy Policy explains our processing of your personal data, and describes your data protection rights, including the right to object to some of the processing which we carry out. More information about your rights, and how to exercise them, is set out in the “Your Rights” section below.

WHAT PERSONAL DATA DO WE COLLECT?

We will collect your personal data in the following ways:

personal data that you give to us;

personal data that we collect automatically; and

personal data that we receive from third party sources.

Personal data you give to us

We collect personal data from you when you provide it to us directly and through your use of a Chelsea FC Site. This information includes:

Identification and contact information

Name

Age/date of birth

Gender

Email address

Address

Financial Information

Name

Delivery address

Billing address

Email address

Telephone number

Credit/debit card details

Details of your purchases

Marketing and Communications Information

Name

Email address

Date of birth

Country of residence

Marketing preferences

Application-related information

curriculum vitae (CV), cover letter, employment history, education history, qualifications and skills, reference contact information, position preferences, willingness to relocate, desired salary, interests and aspirations, background screening information if relevant and bank account information if we re-imburse expenses

immigration status and information about your entitlement to work

Special Category and Criminal Offence Data

Health or disability related information (e.g. for accessible ticketing)

Religion (e.g. as part of dietary requirements)

Criminal Offence Data (e.g. where we enforce football banning orders or investigate alleged criminal conduct at our venues)

Equal opportunities monitoring information, including information about your ethnic origin, sexual orientation and religion or belief

Additional information you choose to tell us

Information you may add to a Chelsea FC Site profile or post or chat message on a Chelsea FC Site

Information you may provide when you contact us, such as through contacting our customer service team or interacting with us on social media

Information you provide us with when you enter a competition or participate in a survey

Your location

Personal data that we collect automatically

We collect certain information automatically, using cookies and other tracking technologies (you can read our cookies policy here), this includes:

IP address

Location information

Usage information (for example the date, times and frequency you access Chelsea FC Sites)

User choices (for example marketing preferences)

Device information when you install and use Chelsea FC Sites

CCTV footage

Personal data that we receive from third party sources

We also receive personal data related to you from third parties, in particular:

third parties who sell match, tour and event tickets for us, including your name, email address and date of birth;

third parties who may have engaged with us to organize an event or to purchase tickets, particularly where they are submitted information about who is attending and any medical assistance or adjustments they may need;

one of our Commercial Partners (see section 5 ‘Chelsea FC Partners Programme’ below for more information) for example your name, email address and location;

social media platforms, both where you allow such platforms to share data with use and where you have registered for an account with us using your social media account for example your social media profile name and profile picture;

other sports bodies, including Premier League football clubs, who share information with us as part of integrity and criminal prevention activities. For example, we may receive names, credit/debit card details and contact details for suspected ticket tout purchasers and CCTV or photos of ticket touting on match days, or details of fans identified at away games who are alleged to have shown improper conduct;

data enrichment providers and demographics provider, who may provide information about you to help us better understand you and the products and services most relevant to you;

your employer, where you work for one of Chelsea FC’s suppliers or partners, including information on your role;

members of the public or other users of Chelsea FC Sites, where there are concerns raised about your conduct on a Chelsea FC Site or at our venues or elsewhere that is brought to our attention;

market researchers, where we engage third-party market research agencies to carry out surveys and research into our visitors and fans, and

law enforcement, government, other authorities, sports stakeholders and security providers for the purposes of security or other investigatory activities. For example, we may receive names and CCTV or photos of individuals for public order purposes or the prevention of crime.

HOW AND WHY WE PROCESS YOUR PERSONAL DATA AND OUR LEGAL BASIS FOR PROCESSING

The table below sets out:

our purpose for processing your personal data;

the categories of personal data we process for each purpose (see section 2 ‘What personal data do we collect’ for more information); and

our legal basis for processing your personal data.

We rely on the following legal bases under data protection legislation to process your personal data:

Performance of a contract: We may process your personal data if it is necessary to perform a contract with you or take steps prior to entering into a contract with you;

Consent: We may process your personal data because we have obtained your consent to do so. Where you have given us your consent you are free to withdraw your consent at any time;

Legitimate interests: We may need to process your personal data in a certain way which is justified considering any possible risks to you; and

Legal obligations: We may need to process your personal data to comply with our legal obligations.

Purpose for processing your personal data	Categories of personal data processed	Legal basis for processing
To fulfil your purchase or order for goods or services and manage your use of our services, including your attendance at events at our venues.	Identification and contact information Financial Information Additional information you choose to tell us Information from third party sources, where you are making use of a service purchased by a third party This may include special category data where this is necessary for managing your use of our services, such as where you request an accessibility ticket or provide dietary requirements.	Performance of a contract where we have a contract with you for a service or purchase, such as where you have bought a ticket. Legitimate interests where we are managing your attendance at a match or event or use of another service booked by a third party. When we process special category data we will do so with your consent or as required by law to ensure the health and safety of our venues.
To maintain your profile on the Chelsea FC Sites.	Identification and contact information Marketing and communications information Additional information you choose to tell us	Performance of a contract
To engage in consultations with you to the extent you are a local resident, as well as provide you with updates on road closures, planning permissions and offer resident ticket discounts.	Identification and contact information Marketing and communications information Additional information you choose to tell us	Legitimate interests, namely to ensure that you are kept up to date with local developments impacting you as a local resident and engaged in any relevant consultations that might be relevant to you, and to ensure compliance with our rules on our offering of resident discounts.
To manage and respond to any queries or complaints to our customer service team.	Identification and contact information Additional information you choose to tell us	Legitimate interests, namely to deal with your query or complaint efficiently and to improve and develop our customer service function.
To improve and maintain the Chelsea FC Sites and services, monitor their usage, carry out market research and process feedback.	Identification and contact information Marketing and communications information Additional information you choose to tell us Information from third party sources Automatically collected data	Where we are required to obtain your consent by law, we will only process this data where you opt-in. We otherwise rely on our legitimate interests, namely to assess, evaluate and monitor the our services and the Chelsea FC Sites in order to improve our services and your experiences.
For direct marketing activities, including the collection and processing of information that helps us understand the types of marketing you might be interested in, and sending you direct marketing in relation to our relevant products and services, or other products and services provided by Chelsea FC or our Commercial Partners.	Identification and contact information Marketing and communications information Information from third party sources Additional information you choose to tell us Automatically collected data	For direct marketing activities where the law requires us to get your consent we will do so. For other marketing activities where the law does not require us to get your consent, including creating marketing profiles legitimate interests, namely to better understand you and inform you about the relevant services and products of Chelsea FC or our Commercial Partners, including products and services which are similar to those which you have previously expressed an interest in.
For matched and lookalike audience marketing activities on third party sites.	Identification and contact information Marketing and communications information Automatically collected data Information from third party sources	Legitimate interests (namely to inform you about relevant services and products of Chelsea FC or our Commercial Partners, or to help us better identify and target individuals similar to you on third party site) unless we are carrying out matching based on cookies, Where we seek to match users based on cookies, we rely on your consent.
To administer competitions, prize draws or surveys and to contact winners where applicable.	Identification and contact information Marketing and communications information Additional information you choose to tell us	Performance of a contract to administer competitions, prize draws and surveys and distribute prizes in line with our business practices and applicable terms and conditions. Legitimate interests, namely to effectively and fairly promote the competitions, prize draws and surveys.
To process your application for a role with Chelsea	Identification and contact information Application-related Information Information from third party sources Special category personal data and criminal offence data Additional information you choose to tell us	Legitimate interests, namely to assess your application and your suitability and carry out any permitted pre-employment background checks. Explicit consent where you provide us details of you health to offer you adjustments. If we ask you to complete a DBS check, we must seek your consent, but the lawfulness of our processing of any criminal offence data is based on our interest in safeguarding children and adults at risk, and/or preventing and detecting crime, If we ask for your data to carry out equality and diversity monitoring, we process data for this purpose as permitted by the Data Protection Act 2018.
Where necessary for purposes in connection with establishing exercising or defending legal claims, safeguarding children or adults at risk and wider compliance activities (including disclosure of such information in connection with legal process or litigation).	Identification and contact information Financial information Application-related Information Automatically collected data Information from third party sources Special category personal data and criminal offence data Additional information you choose to tell us	Legitimate interests, namely it is in our interests to seek legal advice in circumstances where we require it and to protect our business interests in litigation or disputes, to ensure wider compliance with rules to which we are subject and with our policies, and to ensure the protection of children and adults at risk. Where we process special category personal data and criminal offence data, we will do so for the prevention and detection of crime, for the establishment, exercise or defence of connected legal claims. for the purposes of ensuring compliance with sports rules regarding standard of behaviour to which we are subject, or for the purposes of safeguarding children or adults at risk.
For security purposes such as the prevention of illegal or unauthorized activities.	Identification and contact information Automatically collected data Information from third party sources Special category personal data and criminal offence data	Compliance with our legal obligations, including the enforcement of Football Banning Orders. Legitimate interests, namely to: prevent or mitigate risks and to prevent circumstances which may cause harm to Chelsea FC, our fans or our stakeholders preventing or detecting criminal activity or crimes ensure compliance with our legal and regulatory requirements Where we process special category personal data and criminal offence data, we will do so for the prevention and detection of crime, or for the purposes of ensuring complying to sports rules regarding standard of behaviour to which we are subject.
To comply with our legal and regulatory obligations.	Identification and contact information Application-related information Financial Information Additional information you choose to tell us Automatically collected data Information from third party sources Special category personal data and criminal offence data	Compliance with our legal obligations including where we need to comply with: data protection legislation consumer law legislation our duty of care obligations a court order in the context of civil or criminal proceedings health and safety legislation Where we process special category personal data and criminal offence data, we will do so because it is necessary in connection with the relevant legal or regulatory obligation, or necessary to establishment, exercise or defence of connected legal claims.

There are instances where we have a legitimate interest to use your data. Our legitimate interest will vary depending on what we are using your data for, and we explain above what the interest is and how it relates to the processing operations that we are carrying out. Where we process personal data on the basis of a legitimate interest, then – where required by data protection law – we have carried out a balancing test to document our interests, to consider what the impact of the processing will be on individuals and to determine whether individuals interests outweigh our interests in the processing taking place. You can obtain more information about this balancing test by using the contact details at the end of the notice.

Marketing

Depending on your marketing preferences, Chelsea FC, may use your personal data to send you marketing messages by email, phone, SMS or post, or to use targeting cookies to show you relevant ads. Some of these messages may be tailored to you, based on your online profile, your previous browsing or purchase activity, and other information we hold about you.

If you no longer want to receive marketing communications from us or would like to opt back in, you can change your preferences at any time by contacting us via any of the methods given at section 11 ‘Contact Us’ below, or by using the ‘unsubscribe’ mechanism in the promotional message or updating your contact preferences in your Chelsea FC Site account. If you unsubscribe from marketing, please note we may still contact you with service messages from time to time (e.g. ticket confirmations, and information about your legal rights). Once you unsubscribe, you may continue to receive marketing messages for a few days while we action your unsubscribe request.

Social Media Marketing

You may also see adverts for Chelsea FC on third party websites, including on social media. These ads may be tailored to you using cookies (which track your web activity, so enable us to serve ads to customers who have visited the Chelsea FC Sites). Where you see an ad on social media, this may be because we have engaged the social network to show adverts to our customers, or users who match the demographic profile of our customers. In some cases, this may involve sharing your email address, cookie data or other personal data with the social network to help create relevant marketing lists. More detail on this is set out in the table above.

Data Enrichment

We carry out data enrichment, demographic data and customer profiling to help us understand your interests and preferences so that we can improve the products and services we offer you. We use FrescoData as one of our data enrichment providers. Data enrichment providers obtain personal data about you either from publicly available sources or third parties who share your personal data with your consent. This personal data is then matched against the personal data we hold. Data enrichment providers will not keep the personal data we share or share it with other third parties.

When using data enrichment service providers we ensure that all our actions comply with applicable data protection legislation. You can access FrescoData’s privacy policy by visiting https://www.frescodata.com/privacy-policy/

You have the right to opt out of data enrichment or profiling at any time, see section 9 ‘Your Rights’ for more information about your rights or contact us via any of the methods given at section 11 ‘Contact Us’.

Who do we share your personal data with

Categories of recipients	Types of personal data shared	Reasons for sharing
Other companies in the Chelsea FC group (see section 13 ‘Chelsea FC Group Companies’ for more information)	Identification and contact information Marketing and communications information	We will share your personal data with other Chelsea FC group companies as necessary to operate our business as well as for marketing purposes to improve our customer insights
Our commercial sponsors and partners (see section 5 ‘Chelsea FC Commercial Partner Programme’ for more information)	Identification and contact information Marketing and communications information Additional information you choose to tell us Information from third party sources	If you consent, our commercial sponsors and partners may contact you to tell you about offers and initiatives relevant to you
Payment processors	Identification and contact information Financial information	So they can process your payments when your order goods or services from us
Delivery companies	Identification and contact information	So they can deliver any goods you have ordered from us
Our professional and legal advisers	All types of personal data as necessary for the advice we seek.	So that we can obtain professional or legal advice when necessary
Third parties engaged in fraud prevention and detection	Identification and contact information Financial information Automatically collected data Criminal offence data	To protect our business against fraudulent activities
Fanatics	Identification and contact information Marketing and communications information	If you consent, Fanatics may contact you to tell you about offers relevant to you
Data Enrichment providers and direct marketing partners, including social media networks	Identification and contact information Marketing and communications information Automatically collected data	See ‘Data Enrichment’, “Marketing” and “Social Media Marketing” sections above
Other football and sporting stakeholders, including the FA, Premier League, UEFA and other Premier League and other football clubs	All types of personal data as necessary for the purposes for sharing.	As necessary to comply with rules to which we are subject, to safeguard children and adults at risk, and as part of an initiative to prevent and detect illegal ticket touting.
Law enforcement or other governmental authorities or regulatory bodies	All types of personal data as necessary for the purposes for sharing.	To comply with a legal or regulatory obligations, including to respond to a legal request such as a court order or search warrant and to safeguard children and adults at risk.
Prospective purchasers of our business assets and their advisors in connection with such purchases	All types of personal data as relevant to the types of services provided.	If any part of our business is proposed to be sold or integrated with another business, your details may be disclosed to prospective purchasers and any prospective purchaser’s adviser and will be passed to the new owners of the business as required for the continued operation of the business.
Third party service providers	All types of personal data as relevant to the types of services provided.	We engage other companies and individuals to perform functions on our behalf. Examples include website hosting and maintenance, customer service operations, identity checking, fulfilling orders for products or services, and providing customer services.

Chelsea FC commercial Partner programme

We team up with a selection of carefully chosen commercial partners as part of our Commercial Partners programme. A list of our current commercial partners can be found at www.chelseafc.com/partners. This list will be updated regularly. Our Commercial Partners programme includes partners from a variety of sectors and is designed to support Chelsea FC and also to bring customers, fans and Chelsea FC Site users a range of our associated and branded offers. If you have given your consent, we may contact you (including by post, phone, SMS or email) in order to tell you more about the offers available to you and about a range of other initiatives from us and on behalf of our Commercial Partners.

Where we transfer your personal data

Our servers are located in the United Kingdom. However, Chelsea FC uses service providers based around the world. Consequently, your personal data may be processed in countries outside of the UK and the Europe Economic Area (EEA). If we transfer personal data outside the UK or the EEA to countries not deemed to offer an adequate level of protection as that of the UK or the EEA, we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate safeguards. These safeguards may include standard contractual clauses approved in accordance with the GDPR and/or UK GDPR as applicable, or data bridges approved by relevant authorities, such as the EU-US and UK-US Data Protection Framework.

A copy of relevant safeguards can be obtained for your review on request by using the contact details below. In some cases, we may not require a safeguard to transfer your personal data, for example where transferring your data may be necessary to provide a service you have requested.

How long Do we keep your personal data

We will keep your Personal Information for as long as we need it for the purposes set out above, and this period varies depending on the nature of the data and the purpose for which we process it. When we no longer have a need to keep your personal data, we delete or anonymise the relevant personal data.

Data relating to a contract with you

We may need to retain certain personal data in order to provide goods and services to you. For example, if you purchase a ticket or merchandise from us, we will keep a keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. Where we have a contract with you, such as where you make a purchase or enter a competition we may keep your personal data for up to 6 years after the expiry of our contract.

Automatically collected data

We may retain automatically collected data, for operational needs. For example, to resolve issues with Chelsea FC Sites. Details of the lifespan of our cookies are set out in our cookie policy.

Managing our legal risks or to comply with our legal obligations

We may retain your personal information for as long as necessary to protect our legal interests, such as where:

personal data is relevant to ongoing litigation or a dispute;

you make a request or a complaint we will generally retain correspondence relating to the request or complaint for as long as there remains a potential for litigation or as long as you retain a relationship with Chelsea FC;

we need to for issues relating to safety and security or to investigate suspected unlawful activity;

legislation requires use to retain personal data for a specified period, such as health and safety legislation; or

we receive a legal request such as court order or search warrant.

Marketing

Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests).

Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address and/or phone number (as applicable) for suppression purposes to ensure we do not send you marketing emails in future.

CCTV

Where we process CCTV footage, we hold this for 31 days, unless we have been asked to extract footage, in which case this is held for as long as necessary for the reason it has been extracted.

Your rights

You have the right to ask us for a copy of your personal data; to correct, delete or restrict (stop any active) processing of your personal data; to obtain the personal data you provide to us for a contract or with your consent in a structured, machine-readable format; and to ask us for any additional data we may be processing under legitimate interests.

In addition, you can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing).

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law, permitted by contract or have compelling legitimate interests to keep.

If you wish to exercise any of these rights, including your right to delete an account on a Chelsea FC Site or app, please contact us at the contact details set out below. In some cases, you may also be able to exercise these rights directly by making changes through your account, or following the instructions or link sent in an electronic message.

We hope to be able to address any complaints or concerns you have relating to our processing of your data. However, if you have unresolved concerns, you have the right to complain to a data protection authority in the country that you reside in or, the country of your place of work or the country where the alleged infringement took place. This is likely to be the Information Commissioner’s Office, whose contact details can be found at www.ico.org.uk.

Data that is mandatory is indicated on relevant forms that you complete. Where provision of data is mandatory, if relevant data is not provided, then we will not be able to fulfil your requests to register, make a purchase or otherwise engage with us. All other provision of your information is optional.

Children

Chelsea FC Sites are not intended for users under 13 years old. Users under 13 should visit the Junior Blues site, our site designed especially for younger children. We recommend that parents supervise their children while they are online. There are various control tools available for online services that we advise parents to utilise in order to create a child-friendly online environment for their children.

We are dedicated to the protection of children’s personal data and we do not actively market to children under the age of 13. We endeavour to limit the amount of personal data which we collect from users who are under 13. Users who are under 13 must always ask their parent or guardian for permission before you:

set up an account on the Junior Blues site;

email us, or ask us to email anything to you/another user under 13;

send any information to us;

enter any competition or game that requires information about you/another user under 13 or offers a prize;

post any information on any bulletin board or enter any chat room; or

offer to agree to buy anything online.

Contact us

If you have any queries on any aspect of our Privacy Policy or wish to exercise any of your rights referred to in section 8 ‘Your Rights’, our Data Protection Officer can be contacted via dataprotection@chelseafc.com or by post at:

FAO: Data Protection Officer

Chelsea Football Club

Stamford Bridge

Fulham Road

London

SW6 1HS

Changes to our policy

In order to comply with the law and to meet our changing business requirements, our policies and procedures are constantly under review. From time to time, we reserve the right to modify, alter or update this Privacy Policy. We will post the revised Privacy Policy on the Chelsea FC Sites, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.

This Privacy Policy was last updated in August 2024.

WHICH CHELSEA FC ENTITY IS MY CONTROLLER?

The Chelsea FC Group is made up of the following companies: Chelsea FC Holdings Limited (company number 02536231), Chelsea Football Club Limited (company number 01965149), Chelsea FC Merchandising Limited (company number 02779831), Chelsea Football Club Women Limited (company number 07377729) The Hotel at Chelsea Limited (company number 02737849) and Chelsea Car Parks Limited (company number 03008949). The registered office of each of these entities is Stamford Bridge, Fulham Road, London SW6 1HS.

Different Chelsea FC entities are responsible for various processing set out in this notice. In all cases, you can contact the relevant controller – and ask for confirmation of the relevant controller for certain processing of your data – by contacting us using the contact details set out above.

The controller for any processing of personal data in connection with ticketing or attendance at Stamford Bridge or Kingsmeadow is Chelsea Football Club Limited for men’s team matches and Chelsea Football Club Women Limited for women’s team matches.

The controller for all processing in connection with the Chelsea megastore is Chelsea F.C. Merchandising Limited, together with its joint controller Fanatics who operate the Chelsea online megastore.

The controller for all processing in connection with Chelsea FC Sites is Chelsea FC Holdings Limited.